• No. 2 •
Night and Day
The entire list panels and parties can still be found at the SXSW site my.sxsw.com, which was the central location for managing your schedule. It’s the web front end to the mobile app they also provided. There were also computers available at multiple stations throughout the convention along with actual human helpers with updated schedules. My complete double/triple booked schedule is at the end of this post.
SXSW put together a YouTube channel with most of the video from each panel, talk and keynote.
Even better? Almost all of the decks used by each of the panelists can be found on Slideshare. I’ll talk about most of the panels and I will embed the Slideshare player at the end of this post and reference it with a superscript[x].
I’ve also included the hashtag that SXSW assigned to each panel. Don’t be too suprised that you don’t find anything on Twitter when you search for the hashtag.
There was definitely a common theme that ran through the five days of the convention. Yes, there were the usual design and building better security mousetraps panels, but this year I saw more conversations about the ever blurring barrier of the entry of technology into the massess. The scope of the panels were organized into disciplines: Design Development, The Greater Good, Love & Happiness, Business, and Convergence.
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The Pocket Guide: Better than anything digital for the quick look-up. With a fold-out map.
Friday
The first panel I tried to get into was Margot Bloomstein’s on content strategy[1] on Friday at 2:00PM (#cswfiiy & #contentstrategyforyou). The reason I say “tried” is because this year almost every panel I wanted to see was packed to the brim. Literally. Sometimes I had to stand in the hallway. After two days of that I started getting to the panels I really wanted to see almost a half-hour before they started. After missing Bloomstein’s panel, I tried to get into the panel next door on UX for mobile but it too was packed. Since there were so many great panels at the same time I ended up panel-jumping. I stayed at one panel long enough to get the gist, took initial notes and then jumped to another in time for recaps.
The next panel I made it to was Brian Talbot and M. Jackson Wilkinson’s on specialists vs. generalists[2] at 3:30PM (#jacksofalltrades). There was a great presentation and conversation about how some of us may have plenty of skills but really have no in-depth knowledge about anything specifically. The presentation deck was also one of the most well designed of the entire convention. For example, they mentioned that Leonardo DaVinci was a generalist. Extremely proficient in many practices. In contrast, the painter Surat was very much a specialist, known for one and only one style of painting. More practical examples would be a User Experience Designer and a User Researcher. The designer has a cross-disciplinary approach combining various technologies and experiences into the design. The researcher’s background is focused on a specific task of researching people. Their education and experience might be in one track while the designer may have walked many. Take the quiz that starts on page 36 of the deck to determine if you are a generalist or a specialist.
Saturday
The first panel on Saturday morning was a game changer for me. Last year I had attended only one panel on webfonts. There were heated exchanges between the ever present majority of “why can’t we have fonts for free”-chanters and the voices of reason on the other side. Why are there so few typefaces available cross-browser and cross-platform? Licensing! The type foundries have no interest in letting you use their fonts for free. Believe it or not, all those typefaces on your computer right now are the property of someone. As innocent as stealing one from your office is, it’s stealing. Unfortunately, your office may also have stolen it. There were several panels on fonts this year and I only made it to two. I had to make it to this one because panelists included some of the people responsible for not only CSS (essentially the logic behind how this website is being displayed on your computer right now) and also some figure-heads of the typeography world. Panelists included Roger Black from Font Bureau, Bert Bos from the W3C, Steven Coles from Fontshop, and Jeff Veen from Typekit. The panel was called Web Fonts: The Time Has Come (#webfontstimehascome)
An example of using all CSS and embedded web fonts. No images were harmed in the making of this website.
Now you might be saying that you’ve never thought about the fonts you see online. Many people don’t. These days with the use of Abode (I remember when it was the late, great Macromedia) Flash you can easily use any typeface (legal or illegal) in your Flash application. What I’m talking about here is the use of CSS and HTML to create your website. This is the how your regular every-day blog is set up like those you would find at WordPress, Tumblr, Squarespace, Cargo and Krop, just to name a few.
Though I am a fan of type and its history, especially the classic letterpress machinery, I don’t fancy myself a type expert. I’m just a respectable fan. (If you would like to talk to someone about type I’d like to direct you to House Of Pretty–you might recognize some of their work). My most sincere interest in this panel was in what Bert Bos had to say. Bert and those he has worked with at the W3C are responsible for the first web browsers along with defining the standards that all of us know about and unfortunately do not all follow. The World Wide Web Consortium (W3C) is an international community where Member organizations, a full-time staff, and the public work together to develop Web standards.
Bert outlined that starting in the beginning ,the browser on your computer controlled the formatting of the text. The web was fundamentally built for content and searchability with compatibility leading the way. As you might imagine, such an idea is far too Utopian in a society like ours. By the time websites became popular the most compatible font collection was created as a standard, leading to the standard “look” of the web according to the casual observer. Over the next ten years multiple format attempts came and went. Original problems with bandwidth (remember dial-up service?) were overcome only to be met with the fact that the various web browser companies (Apple, Microsoft, et al.) were loosely adapting to or developing completely proprietary standards. On top of this you have the entire licensing issue I mentioned earlier. The space is constantly changing with every new browser or operating system update on the market. Both desktop, mobile and tablet.
Embed type on your website for free
A growing number of typefaces are available for you to download and distribute on your own website with the current browser restrictions. TypeKit (@typekit) provides a membership-based solution where by way of a code library you can display its licensed typefaces on your website. You can sign up for a free account and embed one of their typefaces into one website. The catch is that they force you to display a colophon at the bottom right of your website.
You can follow the progress of the W3C standards initiative at the WebFonts Working Group public page.
Over the next few hours I bounced between three different panels.
The first was all about failures and how to deal with them and learn from your mistakes[3] simply entitled We F*cked Up (#sxswfailure). The majority of the panel was made up of individuals from Happy Cog, a company in New York, Philadelphia and San Fransisco. A very smart presentation. The panelists shared some big failures. We’ve all had them. Do we test everything that goes out the door? Do we turn the client into the bad guy internally? We often blame the client, the politics and the personalities. But when failure happens, there is a tremendous opportunity to grow as a professional and as a person.
I then bounced over to Jane Wells and Steve Fisher’s panel on CMS admin tools. CMS Admin. UX Gateway to Heaven or Hell (#uxgatewayheaven). I’ve personally launched almost 20 WordPress sites along with Joomla, Drupal and Mambo. The admin sections are all different and cater to different folks. WordPress has never offered customization to the admin tool while Drupal offers a lot. WordPress refers to this functionality as part of their “core.” In the near future, WordPress will be making some new updates that will incorporate some famous plugins that are still third party add-ons, making the platform more robust and turn-key. The administration side of it however will not change. The variety of CMSs available on the market create a great selection for the discerning palette.
The last panel I jumped into on my sprint was the super nerdy Web Framework Battle Royale (#frameworkbattleroyale). A panel of industry pundits for one framework or another. Frameworks are in short are libraries that can be referenced to make certain tasks easier.
Now to an unConference.
The Society of Digital Agencies (SoDA – @SoDAspeaks) serves as a worldwide voice of digital marketing professionals with a mission to advance the profession through best practices, education, and advocacy. I try to make it to their local NYC events but they hosted two “unConferences” during SXSW. The question that was posed to the group in attendance and both panels was “Are digital agencies ready to lead?” This was an ongoing conversation this past year proven by big wins for digital agencies such as Firstborn and Big Spaceship (SoDA members). One example is Ana Andjelic’s AdAge post, Why Digital Agencies Aren’t Ready to Lead, which is amongst many others that I’ve Tweeted about this past year.
Alexander Rea, Interactive Producer: “32 mins into the SoDA unConference tempers flare up on the topic of traditional vs digital agency leadership.”
SoDA pulled a few quotes, including mine, from attendees of the event in an email recap they sent out. It only took 32 minutes to get the group riled up. The core of the argument , which is not unique to this group but to the industry as a whole, is that the big traditional agencies are loosing market share to smaller, more agile companies that understand the space. Some of the problems come from the fact that the larger agencies have built institutions on management, and the process for print and television production and digital is an ever changing beast that can be produced at a fraction of the cost. Today, a digital agency of less than 20 can turn out a robust digital campaign. The ratio of labor to media is inverse. For institutions, labor is generally billed very high in comparison to the media being produced and in digital it is the opposite. A small agency will not bill the client on management headcounts and strategy, but only on a few specialized individuals. I think the institutions’ C-level executives are not trained to understand this. They think, how could a small agency possibly be able to hold the client’s hand?
There are brands this past year that have made some industry-shattering moves by discontinuing relationships with their traditional agency and going with one or a collection of smaller digital agencies. Some brands have shifted duties from their traditional “brand steward” to smaller digital-centric companies, creating these new hybrid teams of old-timers and kids. One side brings years and years of advertising know-how to the table and the other side knows how to execute digital projects quickly and efficiently. The big ship vs. the smaller one. The smaller one can simply turn faster and adapt.
The old-schoolers pose some very good counter-points. For example, if you are going to go up against a Unilever or Protcor & Gamble, the small-new-guy may win the work, but can he keep it? Winning business and keeping business are two different things. Does the little guy have the seasoned account team that knows how to massage executives’ egos? Do they know the tone in client’s voices and remember their children’s birthdays? I just worked on a large project for Berlin Cameron (a promotion for Movies On Demand called Cable Video Store) involving eight different cable companies and eight different movie studios. The ultimate corporate of corporate clients, and stalwarts clinging to the life raft in an ever-changing business. The account team and Berlin Cameron had the old-school skills and dodged around the questions and concerns. I don’t know how they did it sometimes.
At the time of this post there are 40 agencies in SoDA internationally.
The unConference is over and now a word from their lawyer.
Bradley Gross is a partner in the Florida-based firm Becker & Poliakoff, and directs the firm’s Business Technology Law Practice. He sits on the advisory board of SoDA and has an award-winning business technology blog. He ran a great session on the language of contracts that we deal with often. He covered the problem that most contracts contain too much ambiguity and that you should push to have more conversational language. The problem is that lawyers are not trained to understand conversational language. You should simplify your contracts and create clear rememdies. For example, “you can not do X or Y will happen.” Or, “if you do X, you will be charged $10,000 that must be paid to us in a check within 10 days.” No use of “thou shall not” or any other heavy language. What does “shall” mean?
Back to SXSW already in progress.
The last panel I attended on Saturday was Jason Cranford Teague‘s (@jasonspeaking) CSS and Fonts: Fluid Web Typography[4] (#cssandfonts). While the first panel of the day was very technical, this one was more friendly to the non-technical, yet definitely geared toward someone who knows website design.
He published a book with the same name as the panel and the same name as a resource website.
The presentation focused on the core fonts that are available as web fonts. He mentioned a little-known fact that Internet Explorer has supported a proprietary font download format called EFT since version 4 of the browser (Sepetember 1997!) Which means that if you knew how to convert your Truetype (Windows) or the pre-OSX fonts on Mac to ETF you could force the user to download them to their computer if they were running Windows. In 1997 this would have been a tall order. Maybe ten years later you could have started assuming this, but in 1997 the bandwidth was so limited, forcing users to download anything extra would have been a deathblow to your user experience (I hint at this in my review of the first panel this day).
So take everything I mentioned in the first panel review of the day (about webfonts) and add it to this one. Standards are developing but it will be a bit barbaric for the forseeable future. TypeKit offers some hope with the most cross-browser plug-n-play solution out there, but you can also customize the experience for each of top five browsers.
Jason published a list of web-safe fonts that he updates as needed. They are sorted by compatibility. Where Times New Roman or Arial are compatible some other may be specific to a platform.
RF ID Check in Card by Frog Design
Saturday night was the official opening party on the grounds of the Mexican American Cultural Center (MACC) brought to us by Frog Design. If you are not familiar with the work that Frog does then take some time to familiarize yourself. In true tech forward fashion they developed a genius way for everyone to participate in the event.
First, the space (and weather) was great for the event. The large outdoor area was set up with a series of multimedia stations and an open bar at the rear that was serving the sponsored liquor and beer. When you arrived you were handed an RF ID card with a map of the stations listed. The first station was were your check-in was plotted on a projected star field on the side of a building. As you participated in additional checkpoints your star became larger. The more you checked in, the larger your dot became on the star-field. You can see a more detailed photo on my Flickr.
Sunday
The day started out slower. As I had mentioned at the start of this a rticle, I was focused on relationships this trip. After two days of the convention I had a good sense of who was there. The remaining days would be spent catching up with people that I either have not seen in years or not enough back in NYC.
Kate Miltner (@katemiltner), who I worked with at The Concept Farm, hosted her first panel, From Trolls to Stars: The Commenter Ecosystem (#trollstostars), with a great cast that included Deadspin, Neighborhooder, ZenithOptimedia and AOL/Urlesque. The panel explored the fascinating and often bizarre world of commenter culture. I’ve started commenting more in the last year on all types of content, from products I’ve purchased to articles I have read. I feel that it not only helps validate the content but it also builds your own identity/social currency. Seeing an article with heated comments is exciting. Gawker has even hired writers straight from the commenter pool. I don’t know why I never paid much attention to it years ago. Maybe it was not as big. Maybe the quick tie-ins with Twitter/Facebook were not there so there was no instant satisfaction hook. I’ve been on eBay for over ten years and feedback on a seller was always important. It was part of the eBay system from the start, even way back before they purchased that little known payment system, PayPal.
After a few embarrassing stories from the panelists, they dug into some more technical aspects of the commenting system. How should comments be managed? Should they be screened at all times? What do you do when you have a troll?
On the bus from the airport I met Baratunde Thurston (@baratunde). There was a series of fifteen minute presentations on various topics. His was How To Be Black[5] (#howtobeblack). Baratunde is very funny and he uses his humor to deliver some very insightful facts on being Black online. Please take the time to flip through his deck below. If you scroll through none of the other ones, please at least check out this one. Some great data you get is that Blacks have a higher mobile use than Whites but if you combine the two, compare the data, there is little difference to the amount of use. He ends the presentation on the topic that those living close to the poverty line may have access to inexpensive mobile but they do not have the means to reap the benefits. The websites we take for granted could be very helpful to those looking for jobs or for directions or for even healthcare. It’s almost as if someone is protecting the information from getting into the hands of the people that could use it the most.
Monday
The first panel I made it to on Monday was Web Series 2.0: Big Campaigns on Digital Dollars (#bigcampaigndigitaldollars). You can listen to it. It focused on examples of how savvy producers are partnering with content creators to create engaging content that generates a following while all along pushing product. They used the Ikea series, Easy To Assemble as an example of essentially a commercial disguised as original content programming.
Now back to the SoDA unConference, part deux.
We left the SoDA folks with the energized conversation of whether or not digital agencies had the ability to lead. Whether or not they could win and manage a C-level relationship over the long term. The analogy plays on the scientist trying to explain a formula to someone who has no scientific background. A bad wrap that the digital agencies have received over the years is that they can come across as too technical. Too specialized. Lacking the ability to manage a relationship beyond delivering what the customer ordered. That this industry, perhaps this “tradigital” industry, needs a new role to manage communications or connections. They need a Connection Manager to navigate the good old boy networks. The paradigm has shifted and the game is in a different place.
After the unConference SoDA’s legal had more to say.
Drilling into deeper topics this time, Bradley covered everything from privacy policies to opt-ins. When you go to a website and enter in all of your information, you check the box next to something that says you “understand” the such and such. No one reads any of that, but it contains some important information about how that website can and will use your information and whether or not they can share the information with an affiliate.
One of the downsides to the rule of law in cases involving web site personal information is that there are far too few legal precedents to refer to you. Case by case these days the law is being used to make judgement. Those cases are being archived and will be referenced by the next person who is in similar straits.
The first transmedia product success, the Boba Fett character
The last panel I made it to on Monday was with the creator of the NBC show Heroes, Tim Kring. The panel, Multiplatform Storytelling: A Master Class with Tim Kring (#multiplatformstorytelling) focused on their very success multiplatform (or transmedia) approach to the show. Storytelling across multiple forms of media with each element making distinctive contribution to a viewer/user/player’s understanding of the story world. Fast Company did a breakdown of the various facets that Heroes was employing. Tim has been working the convention circuit for at least a year on this topic and you can listen to the SXSW presentation here. An entire ecosystem was created around the characters of the show.
The first widely excepted transmedia success was the much panned Star Wars Holiday Special‘s introduction of the character Boba Fett in 1978. The character was then incorporated into a Marvel comic strip prior to the official reveal in Empire Strikes Back in 1980. Then, like most other characters in the franchise, he was incorporated into an action figure, books, video games and just about everything else over the last 30 years. Though the Star Wars franchise has suffered from some storyline issues, Tim managed everything with his team running ideas between different production groups.
The holy grail of transmedia is when you create a character in one medium that easily moves to another, say from a television show to a comic book. Then, having all of the mediums run concurrently and measuring the response with the immediacy of today’s channels.
EffectiveUI's App Design Napkin
One of the parties Monday night was hosted by a company I met just earlier in the day at SoDA’s second event, Effective UI (@effectiveui). They are are user experience-focused company that hosted an event that did not disappoint, just a short walk uptown from the convention center at the Austin Museum of Art. A small group of us showed up early to a food spread the likes of which has not been equaled in my two years of SXSW parties. Other spreads were either really great but in small quantity or poorly lit so you could not see what you were eating or how long it had been sitting there. This event’s food was presented well and it kept on coming.
With our appetites well sated we noticed that the clever UI folks had placed wireframe sketchbooks around the room and application design napkins. What? They were running a contest in which you had to design, on the back of these printed napkins, an iPhone application that would help someone who is intoxicated. Click the little photo to see what I mean.
To top all of this off, the museum itself was open and was hosting a large collection from Hatch Show Print. Being a fan of letterpress and type as I mentioned earlier, this was a double bonus.
Tuesday
This was the last day of the convention. Most folks had already started to split town. The day consisted of a few keynotes, panels and followups with those that I met.
I thought I was going to make it into the Mobile Advertising in 2010: How to Pay the Bills with Justin Siegel of MocoSpace and Dennis Crowley of Foursquare but who was I kidding? Foursquare was the hottest thing that weekend and Crowley was, and still is a rockstar. I did walk by and [he] was talking about their new campaign with Starbucks.
Hank Wasiak (@hankwasiak) is one of the partners of The Concept Farm. He presented at the 15 minute sessions associated with the 140 Conference. Hank’s presentation, Time To Change The Way We See Social Media (#timetochange) was based on his experience in the business since the mid-60’s. His opening salvoy was an image from the AMC hit series Madmen with the title “From Mad Man to Twitterhollic”.
Hank has published several books on asset-based thinking. I worked with him off and on for two years. I remember when he first got on Twitter and was asking me along with Kate Miltner (mentioned above) about Twitter. We were all new. Hank’s been through the business’s ups and downs and his point of view is more positive than most of his generation – that advertising has not changed that much. Only the medium has. People are in fact wired the same. They still want to buy and become advocates of products and brands. He drives home that YOU are the new element in all of the classic advertising/marketing metrics. He goes on to say that the there is a fifth pillar added to the four pillars of advertising: Product, Price, Place, Promotion AND People. Along with adding two more to AIDA: Attention, Interest, Desire, Action + Engagement + Share = A+IDEAS.
Hank believes that this whole social phenom is the best thing that has happened to advertising. I believe it is the place where we were headed based on the advancement of technology.
Like every great closure he endes with a quote. Plucked right from history as if he heard it from the man himself. William Bernbach said,
“An idea can turn to dust or magic, depending on the talent that rubs against it.”
A bit younger, but no less important (at least to me) is the author Bruce Sterling, one of those responsible for defining the “cyberpunk” genre. He’s been associated with SXSW for years. An obvious connection considering his fondness for technology and teaching. This year he gave the final keynote (#brucesterling). What he said was more of a pep-talk on society moving forward. How fundamentalists generally do more harm than good. How it’s arrogant to despair. Arrogant to give up.
And how the future is a process, not a destination.
The End.
Appendix
1 Content Strategy What’s In It For You? by Margot Bloomstein
2 Jacks of All Trades or Masters of One? by Brian Talbot and M. Jackson Wilkinson
3 We F*cked Up: Happy Cog and Friends, Exploring Failures, Together
4 CSS and Fonts: Fluid Web Typography by Jason Cranford Teague
4 How To Be Black by Baratunde Thurston
My Overly Ambitious Double/Triple Booked SXSWi 2010 Schedule
| Friday, March 12th | ||
|---|---|---|
| 02:00 PM | Content Strategy: What’s in it for You? at Ballroom F Austin Convention Center | |
| 03:30 PM | A Touchy History of the Future at Ballroom C Austin Convention Center | |
| 03:30 PM | Google in China: Context and Consequences at Ballroom D Austin Convention Center | |
| 03:30 PM | Jacks of All Trades or Masters of One? at 10AB Austin Convention Center | |
| 05:00 PM | Cooking for Geeks: Science, Hacks, & Good Food at 9ABC Austin Convention Center | |
| 05:00 PM | Eight Ways to Deal with Bastards at Hilton A/B Hilton Hotel | |
| 05:00 PM | Securing Web Behemoths – Web Applications That Are Large at Ballroom A Austin Convention Center | |
| 08:00 PM | The Hive Awards at Red7 611 E 7th St | |
| Saturday, March 13th | ||
| 09:30 AM | Web Fonts: The Time Has Come at Ballroom B Austin Convention Center | |
| 11:00 AM | CMS Admin. UX Gateway to Heaven or Hell at Ballroom F Austin Convention Center | |
| 11:00 AM | The Right Way to Wireframe, Part 1 at Ballroom E Austin Convention Center | |
| 11:00 AM | We F*cked Up: Happy Cog and Friends, Exploring Failures, Together at Ballroom D Austin Convention Center | |
| 12:30 PM | Designing the First Fifteen Minutes at Ballroom B Austin Convention Center | |
| 12:30 PM | Web Framework Battle Royale at Ballroom C Austin Convention Center | |
| 02:00 PM | CSS Framework Shootout at Ballroom F Austin Convention Center | |
| 02:00 PM | Opening Remarks: Privacy and Publicity at Exhibit Hall 1 Austin Convention Center | |
| 03:30 PM | CSS3 Design with HTML5 at Ballroom F Austin Convention Center | |
| 03:30 PM | Is WordPress Killing Web Design at Ballroom C Austin Convention Center | |
| 05:00 PM | CSS and Fonts: Fluid Web Typography at Ballroom F Austin Convention Center | |
| 05:00 PM | Does My Sh*t-Talking Really Help Your Brand? at Hilton D Hilton Hotel | |
| 05:00 PM | Open Leadership: The Upside Of Giving Up Control at 12AB Austin Convention Center | |
| 05:00 PM | UX Process Improved: Integrating User Insight at Ballroom E Austin Convention Center | |
| 05:00 PM | What Can Carl Sagan Teach Us About The Web? at Hilton F Hilton Hotel | |
| 06:00 PM | Mozilla SXSW Happy Hour at Cedar Door 201 Brazos St | |
| 06:00 PM | SXSW Opening Night Happy Hour sponsored by @Razorfish at Paradise 401 E 6th St (Upstairs) | |
| 08:00 PM | SXSW Interactive Opening Party Hosted by frog design at MACC 600 River St | |
| 10:00 PM | Happy Cog’aoke 2 at The Scoot Inn 1308 E 4th St | |
| Sunday, March 14th | ||
| 09:30 AM | Beyond LAMP: Scaling Websites Past MySQL at Ballroom B Austin Convention Center | |
| 09:30 AM | Google Hackathon: Android TTS/Accessibility, Geo APIs, Chrome Accessibility Extensions at Radisson Travis Austin Convention Center | |
| 09:30 AM | Imagineering the Fully Digitized and Connected Future at Hilton H Hilton Hotel | |
| 11:00 AM | Extending Your Brand? There’s an App for That at Hilton D Hilton Hotel | |
| 11:00 AM | Leave Your Job, Start An Agency at Hilton E Hilton Hotel | |
| 11:00 AM | What’s Open Video and Why Does It Matter? at 18ABCD Austin Convention Center | |
| 12:30 PM | CrowdControl: Changing The Face Of Media Or Hype? at 12AB Austin Convention Center | |
| 12:30 PM | SXSW Match-Making: Pitching Content to Miller Lite at Day Stage Austin Convention Center | |
| 02:00 PM | Facebook Developer Garage Austin – SXSW Edition at The Phoenix 409 Colorado St | |
| 03:30 PM | From Trolls to Stars: The Commenter Ecosystem at 12AB Austin Convention Center | |
| 05:00 PM | Gmail: Behind the Scenes at Ballroom C Austin Convention Center | |
| 05:00 PM | HTML5 Accessibility at Ballroom F Austin Convention Center | |
| 05:20 PM | How To Be Black at 9ABC Austin Convention Center | |
| 08:00 PM | The Barbarian Group and StumbleUpon present Forbidden Frontier! at The Mohawk 912 Red River St | |
| Monday, March 15th | ||
| 11:00 AM | Web Series 2.0: Big Campaigns on Digital Dollars at Hilton C Hilton Hotel | |
| 12:30 PM | How Does an Advertising Pro Adapt to New Communication Techniques? at Hilton J Hilton Hotel | |
| 12:30 PM | How Pandora Navigated the Smartphone Seas at Ballroom F Austin Convention Center | |
| 03:30 PM | Twitter Indispensable Tools Seminar at Ballroom D Austin Convention Center | |
| 03:30 PM | Work In Advertising And Sleep Well At Night at Courtyard Rio Grande B Austin Convention Center | |
| 05:00 PM | Augmented Reality – Gimmicky Trend or Market-Ready Technology? at Hilton K Hilton Hotel | |
| 05:00 PM | Multiplatform Storytelling: A Master Class with Tim Kring at Ballroom E Austin Convention Center | |
| Tuesday, March 16th | ||
| 12:30 PM | The Viral Lift: How Social Advertising Can PWN the Industry at Hilton C Hilton Hotel | |
| 03:30 PM | Mobile Advertising in 2010: How to Pay the Bills at Ballroom F Austin Convention Center | |
| 03:45 PM | Time To Change The Way We See Social Media at Ballroom E Austin Convention Center | |
| 05:00 PM | Bruce Sterling Presentation at Exhibit Hall 1 Austin Convention Center | |
| 08:00 PM | SXSW Interactive Closing Party Hosted by (mt) Media Temple at The Mohawk 912 Red River St | |
My Foursquare Check-Ins During SXSWi 2010
Mar 11, 7:42 AM @ JFK Airport – Terminal 5 – JetBlue T5
Mar 11, 1:04 PM @ Austin-Bergstrom International Airport (AUS)
Mar 11, 1:35 PM @ Capital Metro #100 Bus Stop @ AUS – $1 to downtown Austin. No cab or shuttle.
Mar 11, 10:34 PM @ SXSW Badge Pickup
Mar 11, 11:28 PM @ Beauty Bar
Mar 11, 12:56 PM @ jetBlue flight 1061, JFK to AUS
Mar 11, 3:57 PM @ Hilton Austin Hotel – Hello Austin.
Mar 11, 4:15 PM @ Austin Convention Center – Serpentine line forms down the hallway.
Mar 12, 1:44 AM @ The Ginger Man Pub
Mar 12, 10:01 PM @ Paradise Cafe
Mar 12, 10:42 PM @ Speakeasy
Mar 12, 11:16 PM @ Emo’s
Mar 12, 4:01 PM @ The Ginger Man Pub
Mar 12, 4:02 PM @ SXSW / ACC – Ballroom B
Mar 12, 4:30 PM @ Austin Convention Center
Mar 12, 5:59 PM @ SXSW / ACC – Room 10ab
Mar 12, 8:19 PM @ The Belmont
Mar 12, 8:20 PM @ Paradise Cafe
Mar 13, 1:13 PM @ SXSW / ACC – Ballroom F
Mar 13, 1:14 AM @ Mohawk
Mar 13, 1:41 PM @ Sobe Lizard Lounge
Mar 13, 10:27 AM @ Driskill Hotel – Hot crowded and smells like puke.
Mar 13, 11:54 AM @ SXSW / ACC – Ballroom B – Looking forward to hearing about how we are going to be able to use fonts. For the Nth year in a row.
Mar 13, 12:40 PM @ SXSW / ACC – Ballroom D – About to explore failure.
Mar 13, 3:01 PM @ SXSW / ACC – Ballroom C
Mar 13, 6:37 PM @ SoDA unConference at Roy’s
Mar 13, 7:15 PM @ SXSW / ACC – Ballroom F – Pulling back the curtain on font family CSS.
Mar 13, 9:17 PM @ Iron Cactus
Mar 14, 12:25 AM @ Mexican American Cultural Center – Nice night for an outdoor party
Mar 14, 3:28 AM @ Lustre Pearl Bar
Mar 14, 10:44 PM @ Club de Ville
Mar 14, 12:26 PM @ Hilton Austin Hotel – Scene.
Mar 14, 3:06 PM @ SXSW / ACC – Ballroom C – Because Ballroom D is at capacity
Mar 14, 3:25 PM @ SXSW / ACC – Exhibit Hall 1 – Check out TabbedOut
Mar 14, 4:34 PM @ Sobe Lizard Lounge
Mar 14, 6:07 PM @ SXSW / ACC – Room 12ab
Mar 14, 6:58 PM @ SxSW / ACC Meeting Room 9ABC
Mar 14, 7:03 PM @ Club de Ville
Mar 15, 1:37 AM @ Mohawk
Mar 15, 2:12 AM @ Buffalo Billiards
Mar 15, 10:48 PM @ Austin Museum of Art – Thank you UI.
Mar 15, 11:37 AM @ Speakeasy
Mar 15, 3:05 PM @ SXSW Hilton: Salon C
Mar 15, 6:00 PM @ SoDA unConference at Roy’s
Mar 15, 8:23 PM @ SXSW / ACC – Ballroom E – Multiplatorm (transmedia) storytelling.
Mar 16, 11:59 PM @ Mohawk – Check in on Facebook and enter on the other side.
Mar 16, 3:30 PM @ Maggie Mae’s
Mar 16, 3:32 PM @ Spotify SXSW Keynote
Mar 16, 8:31 PM @ Hilton Austin Hotel – Who’s hungry?
Mar 16, 8:31 PM @ Sobe Lizard Lounge – Macallan tasting. Free.
Mar 16, 7:26 PM @ SXSW / ACC – Exhibit Hall 1 – Bruce Sterling. I am bit awe struck. Yes I am a nerd.
Mar 16, 6:10 PM @ SXSW / ACC – Ballroom E – 140 Conference. Hank Wasiak is about to go on. Google him. From mad man to Twitterhollic.
Mar 16, 4:46 PM @ SXSW / Ballroom F – Mobile advertising
Mar 16, 3:52 PM @ SXSW / ACC – Exhibit Hall 1 – Anybody want to grab some coffee after this thing? I’m out front. Mar 16, 3:32 PM @ Spotify SXSW Keynote
Mar 17, 1:00 AM @ Iron Cactus – Long lines everywhere but not here. Good margaritas though.
Mar 17, 6:51 AM @ Hilton Austin Hotel – That’s a wrap. Been a pleasure Austin.