The folks over at PSFK have a new pop-up exhibition that closes today, The Future of Home Living. Have you gone and seen it? It’s on the corner of 15th Street and 6th Avenue (aka Avenue of the Americas). It’s free and you should go right now.
Killer pop-up by psfk #PSFKHome #101W15 @bitponics #StonehendgeNYC @ PSFK Future of Home Living http://t.co/KSPftKOuS2
— Alexander Rea (@AlexanderRea) July 31, 2013
PSFK did a great job with the pop-up space. For a company known for their forward thinking innovation thought leadership, trends reports, daily emails, salons and annual conferences this is different. For those that know me at all they know that I nerd out on things like paper, type and things that are #made and presented mostly analog. Even though I’ve made a living in the digital space I think analog presentations in the end make for a better lasting experience. #PSFKhome is the marriage of both the digital and physical world. You’re walking inside their trends report PDF of the same name (available on SlideShare).
[miniflickr photoset_id=72157635101304950&sortby=date-posted-asc&per_page=50]From the walls (covered with Aaron Meshon illustration @aaronmeshon) to the newsprint fold-out brochure (free on-site and pictured above) the attention to a detailed design is much appreciated and didn’t go unnoticed by this design nerd.
#PSFKhome
101 West 15th Street
New York, NY