Last week was an amazing moment for the project I worked on at Framestore for McCann New York – Lockheed Martin’s STEM education platform Generation Beyond’s, group VR experience, Field Trip to Mars. Field Trip to Mars won 19 Lions across 11 categories at the 2016 Cannes Lions International Festival of Creativity. 1 Innovation Lion,… Read more »
Last night, we went to see Star Wars: The Force Awakens and it did not disappoint. It lived up to my expectations set not only by my appreciation for the franchise (please see my Medium post yesterday) but also some of the excellent targeted marketing pushed out by the production by Disney and their very clever – and successful – way of always understanding how to get a fan in their feels. It’s given me a new hope in the franchise and it’s new stewards.
For those that may somehow be oblivious to the Star Wars marketing blitz happening around them, today is #ForceFriday. A great opportunity to spend money on a variety of Star Wars licensing products. Don’t worry, you’ll be able to find these products for years and years to come and you absolutely do not have to purchase anything today.