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VR: Why marketers need to look beyond the headset

Shared experiences can leverage the best the technology has to offer, writes the head of creative technology at Framestore When people think of virtual reality, a specific image comes to mind, a piece of black, unwelcoming, plastic hardware strapped to your face. That image has been ingrained in our minds for decades, going back as… Read more »

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Star Wars Force Friday Augments Reality

Photograph: Samuel Gibbs for the Guardian

For those that may somehow be oblivious to the Star Wars marketing blitz happening around them, today is #ForceFriday. A great opportunity to spend money on a variety of Star Wars licensing products. Don’t worry, you’ll be able to find these products for years and years to come and you absolutely do not have to purchase anything today.